How It Works ...

What makes a roof coating COOL?
There are two properties of cool roof coatings which keep roof surfaces cool in the sun.

Cool coatings have a solar reflectivity of 60-75%, while conventional roofing materials have a reflectivity of only 5-25%.  Most roofing materials have emissivities which are a healthy 90% or higher.

Metals are one unfortunate exception, with low emissivities that range between 20-60% depending on their surface finish and condition.  Even though they are generally very reflective, metal roofing and metallic roof coatings (i.e. aluminum coatings) tend to get hot since they are unable to emit away even the modest amount of solar energy they do absorb (think "Cat on a Hot Tin Roof").  The effect of these two properties on roof surface temperature is striking.  Conventional roof surfaces with low reflectivity and high emissivity heat to 160-190ºF at midday during the summer.  Metal or aluminum coated roofs with high reflectivity and low emissivity still warm to 140-170ºF.  Cool coated roofs, which feature both high reflectivity and high emissivity, only reach 100-120ºF in the summer sun.

RDM Roof Coatings • (901) 359-2453
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